Everyone
have one time or the other been a spam victim; it is so very annoying. The
great news is that currently some laws exist that are designed to reduce many
of these irritating emails that congest one’s emails boxes daily. However,
despite the evil propagation of spam, outbound
email marketing remains a very effective promotional tool. If it makes
sense to you too, then don’t delay in using it. You simply need to understand
the process of using it wisely to achieve the best results and how to obey the
current regulations covering its use. In this article, you will discover
interesting information about this wonderful email marketing tool.
Creating outbound email marketing
that complies with the law:
To avoid
spamming other people, the following are ways you can use your outbound email marketing tool legally.
Place your name on this field, “From:”
Studies have
indicated that many people check the “sender or from” field to choose if or not
to remove messages. In case the firm or your name rings a bell, the receiver
will proceed to open and read the subject part of the email. On the other hand,
if you are selling to a prospect list that knows little or nothing about you
your mal could be deleted or at the worst labeled as spam. Think about working
with a known company or individual that would easily be identified by the
prospect list as this is a perfect way to ensure that your outbound emails end
up in the inbox.
Ensure that you write
accurate and factual subject for your message:
It might be a
bit difficult to write provocative or attractive subject; however, it allows
your receivers to recognize precisely what they might discover read your email
content.
Add your detail info:
It is
strongly advised that you always add your identity in any email messages you
send out; no matter if it’s personal or business as this will portray your
level of seriousness and honesty. People like to know they are dealing with
humans and not robot. Sending out campaign without an identity could label you as
a scammer or unserious. So, include contact info such as phone numbers,
address, name, or any data that reveals who you are. Also, be honest with your identity;
don’t use a pseudonym or pen name when sending out business emails.
The new spam
law is kind of intimidating; but don’t be intimidated, ensure you add email
marketing as your program. So long as you are aware of the contents of the law,
and adopt the right techniques of marketing your program effectively, this
worthwhile tool can assist in converting your marketing effort into a very
successful one.
The best way to
succeed in your outbound email campaign marketing:
A very
powerful outbound email marketing technique possesses many moving
elements. How many times do you send email, the best time to send, and the best
prompt to take action? These tips will help you answer these questions.
Email sending
frequency:
Usually,
sales representatives end communicating with their list when they make use of
manual emails in their campaign. You cannot blame them because it is very
difficult to send out emails constantly over a period of time. This is why they
probably get tired and stop altogether. According to statistics, positive
responses comes after sending 3 emails, and 8 email series is just the right
number for any outbound email marketing.
Therefore, to
ensure that the entire list receive similar treatment, most companies use email
campaign software to automate their emails sending effort. They adopt a
solution that is effortlessly scalable. This type of solution guarantees that
all prospect lists receive similar treatment with other, and that individual
contact or account get about 3 to 8 follow-up messages.
Spacing out email follow-up:
A 90-days
cycle organization cadence could be to extend 50 days plus emails until the 8th
one is delivered. A prospect that
responds negatively to any of the message sequence should be removed, while the
ones that respond positively should be transferred to a sales rep for nurturing
purposes.
The best time to send emails:
Prior to the
time you deliver emails, try to find out about your audience. Know who they
are, at what time they may be free during the day, their position in the
company’s hierarchy, and the time the prospects may probably check or read the
messages. If you discover that the questions are not easy to answer, it may
very well be that you lack little or no knowledge about your prospects or your
email marketing campaign lacks consistent objective.
Bringing down email bounce rate:
You can
reduce the bounce rate of your outbound
email marketing contents by sending out great data lead. Sending out good
data lead will keep your message bounce rate to about 3 percent; in the
meantime, avoid high bounce rate. And the best way is to have a good
reputation, maintain good database, and adopt email skill that will beat any
aggressive spam filters.