Tuesday 13 June 2017

The best practices for starting an email drip campaign

The email drip campaign refers to the process of sending sets of emails that are automated with specific time intervals. The email drip campaign is not similar to the monthly newsletter which is sent to all the subscribers once at the same time. Rather drip campaign emails are sent to each user based on their individual actions. These mails can be tailored according to the recipients needs.
Email drip campaigns are the best way to boost the sales and meet the specific needs and expectations of each client. Therefore, we are presenting the drip campaign best practices.
1. Specification of lists
The first and foremost practice of the successful email drip marketers is the specification of lists. This implies that all your audience should be divided into the specific lists and different emails shall be crafted for each of them with different timings. The content of the emails will be appealing if it suits the needs of the particular audience.
Some ideas for the creation of lists are according to the customer’s field or background, their account size, and their affiliation with the company. But be aware and do not make too many lists because if you will overdo any of the drip campaign best practices; it will have an opposite effect. Too many lists will also make the whole process more complex and difficult to handle.
Another important factor to consider while creating the lists is that try to choose the options that the customer will be willing to answer. For example if you make a list of customers belonging to a specific industry, you will have to ask for that information. For that you will be required to add an option of ‘’profession’’ with a drop down menu for the customers to choose from.
2. Set the appropriate triggers

   It is not as simple as just creating an automated and scheduled email campaign and then forgetting about it. Instead as a part of drip campaign best practice, you need to choose the triggers and rules for sending the emails wisely. This is to ensure that the automated emails do not cause aversion to the product instead of attraction. There are several ideas to set the specific rules for your drip campaign. These triggers can alter, initiate or pause the series of emails being sent to the user, according to his or her action.

For instance, if the user has cancelled the subscription to the services; then the trigger can be activated to send them a specific email once for the last time. Or in case, a user does not open or read the mails, even if he is on the active sales list then he will be automatically un-subscribed. Similarly, a user who opens the mails and click on the links will receive a follow up mail on the same day. The users who are in the database for more than 15 days but their status is neither active nor inactive, they will receive prospective mails and surveys asking them to share their opinions and expectations out of a specific service.

Similarly, if a person has abandoned a shopping cart, a rule can be set to reduce the frequency of emails offering products and providing information about upgrades.

The downside of this practice is that too many rules and triggers can make the whole process a lot more complicated. Unless you are very organized and constantly look out and manage these triggers they can overlap and intimidate the clients. So make sure to keep it minimal and simple to avoid the rise in unsubscribe and spam rates.

3. Create a bond with the customer

Before you attempt to sell your product, start by creating a bond with the customer and cultivating their trust. If you will directly start offering the product and urging them to buy it; there are more chances of getting the mail unsubscribed or worse, spammed.

Therefore, initiate slowly by sending a free tutorial or video of some kind. Try adding fun elements to the mails; engage them by asking for feedback by embedding the links that redirect towards the pole. Make them feel like a part of your firm by sharing interesting news and fun facts about the products that will attract them towards it in a subtle way. If you will directly start by telling them about the features and benefits of the product, they are less likely to purchase it.

So, create a step by step plan starting with the subtle hints, free tutorials, and guides, fun articles and then the benefits and advertising. Once, you know that a client regularly clicks on and reads the emails; you have achieved your goal. Now you can send them the discount offers and package offers without stinting.

Conclusion

The drip campaign best practices will help in increasing the length of your sale cycles. It would also enrich the customers with in-depth knowledge about your company. The drip email campaign provides you an opportunity to custom tailor the mails according to the client’s needs. By following the practices properly, you can leverage the customer conversion rates.

Monday 8 May 2017

10 ways to make your pet like you

 
1.     Take them for a walk:

The bond or relationship between you and your pet helps both of you to get rid of loneliness. Animals especially pets are like human being, to make them love first you have to gain their trust and conviction. A person normally adopts pets just to get a companionship for themselves and to have someone with whom they can have fun and who is able to release all their stress. For that you should develop good relationship with your pet. So here are some ways by which you can build good understanding with your pets and make them like you. Animals are like human beings; if you love them they will also love you.
Take your pet daily to a walk at least for an hour. It will help you to get active with your pet. Your health will improve and you will get fresh air which will boost up your stamina and help you do tasks of whole day refreshingly. Even your pet can find new friends and you can too.
You can also play outdoor games with your pet and can enjoy yourself so, this will definitely make your bond stronger with your pet.

2.      Stay calm and cool:
Pets are different from us, they are animals and so we cannot understand their language and needs. Sometimes they can irritate you which can make you a little offensive. So you have to stay calm to understand them and try to resolve their issues calmly. Take care of your pet’s needs. This will improve your bond with your pet.

3.     Give your pet gifts:
Giving gifts to your love ones is a good gesture. Similarly, You can give gifts to your pets. You can gift them toys which they like or you can buy them their favorite eatables. Gifts like pet chains, sleeping rugs and soft pillows or cushions are good options to consider. Your pet will surely feel loved.

4.     Train them:
Pets are good at learning, you can train them so that they can help do different tasks at home and can also manage to do their own tasks. If your pet is a dog, you can train them in taking care of your home when you are not at home or guarding your house. Dogs are known as the most faithful and honest pets so, they will be protective of you and can take good care of you. All you have to do is just train them.
You can also train them in taking care of their personal hygiene. Guide them to the right places where they can poop and also take care of their cleanliness.

5.     Give them their space:
Pets don’t looks like us but they do have feelings like normal human beings. So we have to understand their feelings. You can give them their space so that they can sort out their emotions by themselves.
Pets are friendly by nature so they may like to interact with other pets of their own kind. Considering this, let them wander in neighborhood (with the permission) so they can interact. Don’t restrict them; let them do what they what but teach them manners for sure.

6.     Assign them tasks:
Dogs love to complete tasks and duties, so assign them different tasks that they can complete. This will cheer them up and keep them active. Start by assigning small tasks like order them to open the door, fetch the drinks, pass the little stuff to you, help you in finding your slippers and pass the news papers etc. you and your pet will certainly enjoy working like this.

7.     Give them treats:
Whenever they successfully complete the given task, reward them by providing small treats such as luxury pet food etc. This will motivate them to accomplish more tasks with enthusiasm and joy.

8.     Body temperatures:
Animals don’t have proper homeostasis system like us, especially dogs. So it is your duty to take care of them properly and try to make sure that they are not dehydrated. Try to locate areas in the house with appropriate temperature for them for living and sleeping so they can sleep well. You can buy them warm clothes to wear in winters.

9. Take care of their food and vaccinations:
Always take care of what they are eating and ensure that they are digesting it properly.  You know animals cannot speak so they can’t tell you if they were suffering with digestion problems. Try to give them proper balanced diet. Do not let them eat any indigestible stuff. Give your pet light diets and healthy diet.
 Take your pet for regular check up to the veterinarian and get proper vaccination. Stay updated with all the reports and make sure that everything is fine and good.

10. Let them sleep with you in your bed:
Let your pet sleep with you because your pet is emotionally attached to you. So if you leave your pet alone; your pet may feel lonely and neglected. This will also make your pet feel protected and safe.
  

Thursday 20 April 2017

Important information About Outbound Email Marketing: Keep your mails away from spam box

Everyone have one time or the other been a spam victim; it is so very annoying. The great news is that currently some laws exist that are designed to reduce many of these irritating emails that congest one’s emails boxes daily. However, despite the evil propagation of spam, outbound email marketing remains a very effective promotional tool. If it makes sense to you too, then don’t delay in using it. You simply need to understand the process of using it wisely to achieve the best results and how to obey the current regulations covering its use. In this article, you will discover interesting information about this wonderful email marketing tool.
Creating outbound email marketing that complies with the law:
To avoid spamming other people, the following are ways you can use your outbound email marketing tool legally.
Place your name on this field, “From:”
Studies have indicated that many people check the “sender or from” field to choose if or not to remove messages. In case the firm or your name rings a bell, the receiver will proceed to open and read the subject part of the email. On the other hand, if you are selling to a prospect list that knows little or nothing about you your mal could be deleted or at the worst labeled as spam. Think about working with a known company or individual that would easily be identified by the prospect list as this is a perfect way to ensure that your outbound emails end up in the inbox.
Ensure that you write accurate and factual subject for your message:
It might be a bit difficult to write provocative or attractive subject; however, it allows your receivers to recognize precisely what they might discover read your email content.
Add your detail info:
It is strongly advised that you always add your identity in any email messages you send out; no matter if it’s personal or business as this will portray your level of seriousness and honesty. People like to know they are dealing with humans and not robot. Sending out campaign without an identity could label you as a scammer or unserious. So, include contact info such as phone numbers, address, name, or any data that reveals who you are. Also, be honest with your identity; don’t use a pseudonym or pen name when sending out business emails.
The new spam law is kind of intimidating; but don’t be intimidated, ensure you add email marketing as your program. So long as you are aware of the contents of the law, and adopt the right techniques of marketing your program effectively, this worthwhile tool can assist in converting your marketing effort into a very successful one.
The best way to succeed in your outbound email campaign marketing:
A very powerful outbound email marketing technique possesses many moving elements. How many times do you send email, the best time to send, and the best prompt to take action? These tips will help you answer these questions.
Email sending frequency:
Usually, sales representatives end communicating with their list when they make use of manual emails in their campaign. You cannot blame them because it is very difficult to send out emails constantly over a period of time. This is why they probably get tired and stop altogether. According to statistics, positive responses comes after sending 3 emails, and 8 email series is just the right number for any outbound email marketing.
Therefore, to ensure that the entire list receive similar treatment, most companies use email campaign software to automate their emails sending effort. They adopt a solution that is effortlessly scalable. This type of solution guarantees that all prospect lists receive similar treatment with other, and that individual contact or account get about 3 to 8 follow-up messages.
Spacing out email follow-up:
A 90-days cycle organization cadence could be to extend 50 days plus emails until the 8th one is delivered.  A prospect that responds negatively to any of the message sequence should be removed, while the ones that respond positively should be transferred to a sales rep for nurturing purposes.
The best time to send emails:
Prior to the time you deliver emails, try to find out about your audience. Know who they are, at what time they may be free during the day, their position in the company’s hierarchy, and the time the prospects may probably check or read the messages. If you discover that the questions are not easy to answer, it may very well be that you lack little or no knowledge about your prospects or your email marketing campaign lacks consistent objective.
Bringing down email bounce rate:
You can reduce the bounce rate of your outbound email marketing contents by sending out great data lead. Sending out good data lead will keep your message bounce rate to about 3 percent; in the meantime, avoid high bounce rate. And the best way is to have a good reputation, maintain good database, and adopt email skill that will beat any aggressive spam filters.


Wednesday 15 March 2017

Becoming a Botox Model

Botox is a neurotoxin drug that is made from a bacterium named Clostridium botulinum also known as Botulinum Toxin. Botox is widely used for the treatment of various muscular conditions and cosmetically for removing wrinkles by paralyzing the underlying muscles temporarily.
How does it work?
Botulinum toxin is poisonous; therefore, it is injected in humans in very small doses. It inhibits the signals from reaching nerve cells thereby paralyzing the muscles making them unable to contract. The Acetylcholine receptor binds to the cells of the muscles causing them to contract and become shorter. Botulinum opposes this action by inhibiting the release of acetylcholine from nerve cells. This prevents the abnormal contractions of the muscles which reduces wrinkles.
Aesthetic uses of Botox
Due to the excessive use of Botox injections for reducing wrinkles and fine lines, they are also referred to as anti-wrinkle injections. The injections are also used for Crow’s feet (also called laugh lines), the horizontal lines on the forehead and the frown lines that appear between the brows. When the Botox is injected to the required area, it relaxes the muscles causing the lines to fade away. Apart from that, Botox injections are used to make the jaw lines well defined and lift up a double chin. They diminish the lines appearing on the neck as well known as Platysmal bands.
What it means to become a Botox model
Botox treatments are extremely popular because of the immediate results as compared to all other beauty treatments. The Botox plumps up the face making it appear fresh and young. Many celebrities opt for a Botox treatment which makes them appear at least a decade younger than their actual age. However, Most of the general population does not go for this option because of the expenses involved. If you have a similar concern then we have a solution for it. 
You can become a Botox Model!
 By becoming a Botox model you will be provided all the aesthetic treatments including the fillers, sclerotherapy, microdermabrasion and chemical peels etc at a fraction of cost. The Treatment will be performed under the supervision of trained experts. 
So how do you get started with it?
You simply have to attend a training course that is designed for the medical professionals. You will also be provided some training so you will have a better idea of all the procedures. Additionally, it helps you get a better insight about what Botox is and how it works.
The areas that will be treated
If you are interested in knowing which areas will be specifically treated as a Botox Model; then here is a comprehensive breakdown:
1. The Glabellar region which includes the nasal wrinkles and the frown lines,
2. Frontalis: the horizontal forehead lines and the bunny lines
3. Crow’s feet lines and neck lines
4. The DAO injections and eyebrow lift procedures for a droopy mouth,
5. Lip augmentation and Lip enhancement procedures,
6. Marionette lines at the corner of your mouth
7. The Nasolabial folds,
8. And full face enhancement by volumization method
Then, there is an advanced Botox treatment at the same discounted price that includes:
1. The Radial Lip Lines
2. Advanced Eye brow lifting procedure
3. Eye treatment for the Tear troughs
4. Rejuvenation of neck
5. Lifting of the chin and jaw area
6. Augmentation of nose
7. Cheek bone Volumization
8. And Rejuvenation of hands
The Botox treatment
The treatment will commence with the practitioner and the trainee analyzing your medical history and talking about your expectations out of it. Then the specific injection points will be marked up. The injection takes 20 minutes to half an hour to administer depending on the target area. After the injection you may feel redness and slight itching but that is not common. The effects of the injection manifest after 2 to 4 days of treatment and last for 3 months. After that if your muscles again start excessively contracting, and then you can go for another Botox treatment. 


The procedure of Botox

A small amount of Botullinum Toxin is mixed and diluted with a saline sodium chloride solution. It is then directly injected to the neuromuscular tissues. It makes the face appear full as accurately explained by comparing a fresh fruit and a dry fruit. The difference in before and after images is just similar.
Hazards
Pregnant and lactating women should not go for Botox modeling or treatments. It is better to opt for it if you are at least above 18 or even older. The individuals who have had an allergic reaction to the administration of drug should also avoid it.
Conclusion
Becoming a Botox model is a cost effective way of getting all the Botox treatments in discount prices under the direct supervision of health practitioner and medical experts. Just register yourself as a Botox model and flaunt your beauty just like a queen. Be sure to thoroughly go through the training leaflets, profiles and procedures including the do’s and don’ts before and after the treatment. 

Friday 10 February 2017

De-shedding Comb? Is it Safe?

Are you sick and tired of finding your pet fur everywhere – on the sofa, valuable sweater? Maybe you find tufts of the hair flying across the living room when you are watching your favorite TV show? It’s time to face the fact that your furry pet will shed its hair no matter what. However, the great news is that presently you can find this handy tool to help control the fur everywhere. Indeed there are various de-shedding combs manufactured specifically to help control that annoying fur scattered all over the place.

Reasons for using de-shedding comb:
Thick-haired pets have combination coats with top layer of soft fur with rough layer underneath, long fur, and better inner hair that make an air-trapping cover for the skin in cold weather. If the pet is not properly groomed, their undercoats tend to get tangled and clumped up in the process of shedding. In worst scenario, the unfortunate consequence is a dulled or weakened coat that must be shaved. A de-shedding comb when run through the fur tends to untangle the long fur; thus, preventing it from the damage.
The de-shedding comb will not cut the fur but allows already detached fur from the fur follicle to be shoved aside. In most cases, many furry pets like cats actually find the process of de-shedding comfortable and like that their fur doesn’t get stuck in a rough mat!
So, it is clear that de-shedding the pet hair is essential; but the question here is: how safe the comb amongst other de-shedding tools is?
Example of some de-shedding tools:
*Waterproof combs: The head is usually rectangular with brush that possesses smooth metallic bristles.
*Bristle brushes: This tool may be produced with natural or synthetic bristles.
*blades connected to a metal comb handle: This is a current grooming device.
* Combs with wide teeth: They are mostly metal or plastic having widely spaced teeth.
Rest of the tools include rubber and pin brushes.
http://www.dogtrainingnation.com/wp-content/uploads/2014/12/best-dog-deshedding-tool.jpg
The best de-shedding tool and its benefits:
Various combs and brushes perform similar task which is to remove dead fur from your dog before it falls out.
1.         Combs with wide teeth: This is the best product for cats as it will remove the dead fur gently.
2.         Slicker’s comb/brush: A brush made of fine metal bristles is ideal for thick haired dogs. Many groomers suggest using miniature slicker comb for legs, toes, tail and face while the larger combs should be used on the other parts of the body.
3.         Blades connected to a metal comb: This tool is perfect for dogs with medium length fur because of its narrow teeth that untangle the fuzzy and soft undercoat.
4.         Bristle brushes; they are very flexible and ideal for dogs and cats alike.
5.         Pin brushes: They are usually used for fur with long or medium length.
6.         Rubber combs: They are ideal for dogs with short fur as they help in loosening dirt from the hair while stimulating blood flow.
Based on the type of fur coat your dog has and its tendency to get tangled, you may require supplementary de-shedding comb. The type of comb to use actually depends on your pet’s coat. Therefore, it is advisable to identify the right type of de-shedding comb suitable for your pet; doing otherwise may be unsafe. Using combs is not unsafe in anyway; rather not using it in accordance with the type of fur makes it unsafe. This implies that you may have been utilizing the wrong comb for your pet, as long as it works fine for you; don’t worry excessively about the type of tool to use.
From the above explanation about the types of de-shedding tools, their uses, and benefits, it is obvious that grooming combs are safe and pose no harm to your furry pet. As long as you use it the right way, your pet is safe.
Are you concerned that you may be using a wrong comb?
 Let us suggest the proper ways of using these tools.
Tips about de-shedding:
 Ensure that you groom your pet regularly. Short and long furred pets enjoy weekly combing, whereas long or medium haired dogs may require de-shedding once or twice a week. Don’t forget to stop brushing when a hair tuft gets disentangled.

De-shedding comb is indeed safe to use especially if it is utilized properly. You can make the grooming experience safer by bathing your pet regularly, followed by drying and combing.